LuLu Group Launches AED 100 Million Year-End Retail Campaign Across UAE

LuLu Group has announced a two-month year-end promotional campaign across its UAE stores with discounts, deals, and raffle prizes totaling AED 100 million, Gulf News reported. Presented at a press conference in Abu Dhabi on 2 November, the campaign, titled “Festival of Promotions,” will run nationwide through November and December.

The retail initiative features scheduled weekly events, commencing with the debut of winter apparel collections at LuLu Fashion Store and REO, alongside ongoing activations including a customer reward scheme with P&G, the LuLu World Food Festival, and Diwali offers. Beginning 19 November, LuLu will stage its Super Friday promotion, backed by Chinese technology firm Huawei, featuring discounted consumer electronics, home appliances, fashion, and groceries.

Subsequent campaign phases include a beauty and wellness showcase starting 25 November, followed by Eid Al Etihad promotions from 28 November highlighting UAE-manufactured products under LuLu's AWWAL – Emarat initiative. In early December, the retailer will launch the Festival of Deals to coincide with the Dubai Shopping Festival, concluding with Christmas, New Year, and Midnight Sales during the final week of the year.

LuLu Director Salim M.A. cited improved retail sentiment underpinned by proactive UAE government measures to stimulate business, tourism, and consumer confidence. Marketing and Communications Director V. Nandakumar added that the staggered promotional calendar aims to sustain customer engagement throughout the country's peak tourist and shopping period.