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Saudi Tourism Authority

Industry News
Source: Arab News

Saudi Tourism Authority Steps Up Campaign to Attract Chinese Visitors

The Saudi Tourism Authority has expanded initiatives to attract travelers from mainland China and Hong Kong. Saudi Arabia plans to invest more than $800 billion into its tourism sector to diversify away from hydrocarbons. Officials from China and the Gulf also highlighted efforts to increase direct travel connections and trade missions.

Industry News
Source: Arab News

Saudi Tourism Authority Steps Up Efforts to Attract Chinese Visitors

The Saudi Tourism Authority has increased initiatives to draw visitors from mainland China and Hong Kong to the Kingdom. The push forms part of Saudi Arabia's plan to direct over $800 billion into its tourism sector to diversify its economy away from hydrocarbons. Officials from both sides confirmed commitments to expand cooperation, direct travel links, and trade missions.

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