Chery Group announced that its premium mobility brand LUXEED will make its global debut at the 2026 Chery International User Summit, scheduled to take place in Wuhu, China, from October 18 to 24 under the theme 'Eco-Tech For Our Future Life'. During the summit, the brand is announcing its expansion roadmap for the Middle East luxury mobility sector, led by its entry into the United Arab Emirates.
According to the announcement, LUXEED plans to formally enter the UAE market in the second quarter of 2027, with a flagship multi-purpose vehicle (MPV) among the first models scheduled to launch. Over the next three years, the brand plans to expand its portfolio to include full-size luxury SUVs, sport-oriented crossover FUVs, and niche SUVs. Powertrains will be introduced in phases, covering battery electric vehicles (BEVs), range-extended electric vehicles (REEVs), and plug-in hybrid electric vehicles (PHEVs).
To establish operations, LUXEED is advancing plans for a local sales and after-sales service network. The brand aims to complete the initial rollout of key sales channels in major emirates, including Abu Dhabi and Dubai, by the end of 2027, with further expansion across the region to follow. It stated it will collaborate with local partners and operating teams to set up showrooms, retail points, and service centers.
LUXEED stated that its regional expansion will draw upon Chery Group's global research and development network, manufacturing and supply chain capabilities, and international operational experience to tailor vehicles and services to local consumer demands.
Sources
- Taiwan News · 2026-10-15
