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Sharjah Media City Launches AI-Powered Bedaya Business Setup Platform

Sharjah Media City (Shams) has launched 'Bedaya', an artificial intelligence-driven platform designed to streamline business setup for foreign and domestic investors. The system matches user proposals with authorized free zone activities and suggests corporate structures. It also generates trade names and automated fee schedules in Arabic and English.

Published Source: Emirates News Agency (WAM)
Issuing authority
Sharjah Media City (Shams)
Jurisdiction
Sharjah, United Arab Emirates
Publication date
October 12, 2026
Stage
Final rule
Official document
Bedaya Platform
Official source
wam.ae
Illustration: A modern corporate office setting in the UAE featuring a laptop and tablet displaying a clean digital business registration dashboard an
Illustration

Sharjah Media City (Shams) has launched "Bedaya", an artificial intelligence-driven platform aimed at simplifying company formation for international and local investors, according to the Emirates News Agency (WAM).

The digital tool assesses commercial proposals submitted by users, matches them with official activities permitted by the free zone, and recommends suitable corporate structures. It also provides automated pricing schedules, fee breakdowns, and trade name generation services in both Arabic and English.

Rashid Al Obad, Director-General of Shams, stated that the platform is designed to shorten administrative onboarding and enhance transparency for incoming businesses. The initiative aligns with Shams' broader strategy to attract international entrepreneurs to the Sharjah free zone ecosystem.

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