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UAE Integrates Amazon onto Essential Goods Prices Platform

The UAE Ministry of Economy and Tourism has integrated Amazon UAE into the national Essential Goods Prices Platform under a new Memorandum of Understanding. First launched for brick-and-mortar stores in April 2026, the database now encompasses a major e-commerce marketplace for the first time. The move aims to enhance digital price surveillance and enforce fair commercial practices across retail sectors.

Published Source: Emirates News Agency
Issuing authority
UAE Ministry of Economy and Tourism
Jurisdiction
United Arab Emirates
Publication date
November 11, 2026
Effective date
November 11, 2026
Stage
Final rule
Official document
Memorandum of Understanding
Official source
www.wam.ae
Illustration: A modern automated logistics and e-commerce distribution warehouse interior with rows of packed boxes on high steel shelves and conveyor
Illustration

On November 11, 2026, the UAE Ministry of Economy and Tourism signed a Memorandum of Understanding to incorporate Amazon UAE into the Essential Goods Prices Platform, according to the Emirates News Agency.

The platform was initially introduced in April 2026 for physical retailers. The integration of Amazon UAE represents the first inclusion of a major e-commerce marketplace in the national pricing monitoring database.

Minister Abdulla bin Touq Al Marri stated that the partnership establishes direct digital connectivity between regulatory authorities and digital retail platforms. According to officials, the integration aims to expand market price surveillance, strengthen consumer protection, uphold fair commercial practices, and enhance market efficiency and digital compliance across the retail industry.

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