UAE E-Commerce Platforms Launch 11.11 Promotions as Market Growth Accelerates

Major UAE e-commerce platforms including Amazon UAE, Noon, and Ounass have launched 11.11 discount campaigns offering price reductions of up to 90 percent. According to an EZDubai and Euromonitor International report cited by Emirates 24|7, the UAE e-commerce market is projected to reach Dh42.2 billion in 2025 and Dh67.2 billion by 2030. The retail surge also boosted activity across delivery networks, warehousing, and digital payment systems.

Published November 11, 2026 Source: Emirates 24|7

English Original
中文 Chinese version
العربية Automatic translation

Illustration

E-commerce platforms across the UAE are competing for consumer spending during the 11.11 sales period with discounts of up to 90 percent across electronics, smartphones, clothing, and home appliances, Emirates 24|7 reported. Commercial banks and payment providers have also introduced instalment plans and cashback incentives to stimulate purchasing during the shopping season.

Promotional timelines vary by platform. Amazon UAE launched promotions running from November 5 to 12 offering discounts of up to 70 percent on selected products across more than 30 categories. Noon scheduled promotions through November 13 featuring discounts of up to 90 percent on fashion and technology alongside entry deals from Dh1, while luxury portal Ounass launched targeted seasonal promotions.

Emirates 24|7 cited an e-commerce report by EZDubai and Euromonitor International projecting the UAE e-commerce market to reach Dh42.2 billion in 2025, compared with Dh17.6 billion in 2020, representing a compound annual growth rate of 19 percent. The market is expected to expand to Dh67.2 billion by 2030, with e-commerce's share of total retail sales expected to rise from 15.7 percent in 2025 to over 20 percent by 2030. Clothing and footwear formed the leading sector, valued at Dh11.4 billion in 2025.

Data from AppsFlyer revealed that purchases via shopping applications in the UAE on 11.11 in 2025 rose by 58 percent compared to the daily average during a five-week tracking period that included White Friday and Cyber Monday. The source added that the shopping peak generated higher operational volumes and faster inventory turnover across logistics, warehousing, delivery, and digital payment sectors.