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UAE and Chinese Officials Explore Publishing Innovation at Sharjah International Book Fair

Mubarak Al Nakhi, Undersecretary of the UAE Ministry of Culture, and Chinese Ambassador Zeng Jixin visited the Sharjah Publishing Sustainability Fund pavilion at the 45th Sharjah International Book Fair. Discussions centered on AI-driven content tools, cross-border market entry for publishers, and bilateral cooperation frameworks. Officials also noted that 16 commercial projects graduated from the fund's Launch track in 2026.

Published Source: Emirates News Agency (WAM)
Illustration: A modern exhibition hall pavilion at an international book fair in the United Arab Emirates, showcasing digital displays, sleek modern b
Illustration

Mubarak Al Nakhi, Undersecretary of the UAE Ministry of Culture, and Zeng Jixin, Chinese Ambassador to the UAE, visited the Sharjah Publishing Sustainability Fund (Onshur) pavilion during the 45th Sharjah International Book Fair, according to the Emirates News Agency (WAM).

Sharjah Book Authority leadership briefed the visiting officials on incubation programs created to support publishing houses expanding across international borders. The discussions highlighted opportunities to develop AI-driven technology tools for content creation and global distribution, working alongside fund-backed startup KlooBR.

Officials noted that 16 commercial projects graduated from the Onshur fund's Launch track during 2026. Al Nakhi stated that the ministry plans to explore structured cooperation frameworks with Chinese partners to support digital transformation and accelerate commerce within the creative sector.

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