Jaguar Land Rover

China–UAE News

FREELANDER Selects UAE for Debut International Market in Phased Expansion

Automotive brand FREELANDER, jointly developed by Jaguar Land Rover and Chery, unveiled its international roadmap designating the UAE as its debut market. The announcement took place at an event in Abu Dhabi with local dealership appointments for Dubai, Abu Dhabi, and the Northern Emirates. The cooperation highlights Sino-British-UAE automotive partnerships incorporating Chinese intelligent vehicle technologies.

China–UAE News

FREELANDER Launches Global Brand in Abu Dhabi with New Vehicle Debut

FREELANDER, an automotive brand jointly developed by Jaguar Land Rover and Chery, held its global brand launch in Abu Dhabi on September 29, 2026. The brand unveiled the international left-hand drive variant of the FREELANDER 8 to government officials, industry partners, and media. The launch marks the brand's selection of the UAE as its debut international market.

China–UAE News

Chery and Jaguar Land Rover Joint Venture Freelander Launches in UAE

Freelander, an automotive venture formed by China's Chery and Jaguar Land Rover, held its global premiere in Abu Dhabi. The UAE serves as the brand's first international market outside China. The venture plans to expand to Australia and New Zealand in 2027.