China–UAE News
ISPO Launches Sports Week Format Expanding to Dubai, China and United States
ISPO owner Raccoon Media Group has unveiled ISPO Sports Week, a week-long event series combining business-to-business trade fairs with consumer and community activations. A Dubai edition is scheduled for September 2027, while existing exhibitions in Shanghai and Beijing will transition into ISPO Sports Week Asia editions. Amsterdam will remain the flagship hub, with a US rollout scheduled for 2028.
