Chery Group reaffirmed its commitment to the FREELANDER brand during a global launch event held at Emirates Palace Mandarin Oriental in Abu Dhabi. The Chinese automaker showcased the left-hand drive FREELANDER 8 to senior Abu Dhabi government officials and commercial partners. The Middle East serves as the strategic starting point for the brand's international rollout.
Automotive brand FREELANDER, developed jointly by Jaguar Land Rover and China's Chery, held its global brand launch in Abu Dhabi on September 29, 2026. The event featured the debut of the left-hand drive FREELANDER 8 model, attended by senior UAE government and corporate officials. JLR leads vehicle design while Chery supplies engineering, intelligent technology, and supply chain backing.
Policy updates, China–UAE business news and industry insights, delivered to your inbox.
Membership
Tell us about your experience and connection to UAE–China business. UECN assesses your application and offers the right membership category — fees are shared privately with your offer.
We send you a one-time sign-in link — your answers are saved as you go.
