Chery Group reaffirmed its commitment to the FREELANDER brand during a global launch event held at Emirates Palace Mandarin Oriental in Abu Dhabi. The Chinese automaker showcased the left-hand drive FREELANDER 8 to senior Abu Dhabi government officials and commercial partners. The Middle East serves as the strategic starting point for the brand's international rollout.
Automotive brand FREELANDER, developed jointly by Jaguar Land Rover and China's Chery, held its global brand launch in Abu Dhabi on September 29, 2026. The event featured the debut of the left-hand drive FREELANDER 8 model, attended by senior UAE government and corporate officials. JLR leads vehicle design while Chery supplies engineering, intelligent technology, and supply chain backing.
Automotive brand FREELANDER, jointly developed by Jaguar Land Rover and Chery, unveiled its international roadmap designating the UAE as its debut market. The announcement took place at an event in Abu Dhabi with local dealership appointments for Dubai, Abu Dhabi, and the Northern Emirates. The cooperation highlights Sino-British-UAE automotive partnerships incorporating Chinese intelligent vehicle technologies.
FREELANDER, an automotive brand jointly developed by Jaguar Land Rover and Chery, held its global brand launch in Abu Dhabi on September 29, 2026. The brand unveiled the international left-hand drive variant of the FREELANDER 8 to government officials, industry partners, and media. The launch marks the brand's selection of the UAE as its debut international market.
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