Bain Survey Finds China Prioritises Automotive Technology While West Focuses on Price
A global survey of more than 12,000 car buyers by Bain & Company reveals that vehicle price remains the top purchasing consideration in the US and Europe, cited by 68% and 62% of consumers respectively. In contrast, Chinese buyers prioritize technology and vehicle features at 58%, ranking tech ahead of pricing. The study also highlights declining brand loyalty in Western markets and the growing influence of AI and autonomous driving capabilities.




