UAE and Chinese Officials Tour Onshur Pavilion to Explore Publishing and AI Collaboration

UAE Ministry of Culture Undersecretary Mubarak Al Nakhi and Chinese Ambassador Zeng Jixin visited the Sharjah Publishing Sustainability Fund (Onshur) pavilion at the 45th Sharjah International Book Fair. The officials reviewed the Fund's incubation tracks and examined prospective joint ventures in AI-powered publishing technology with startup KlooBR. Onshur highlighted its 16 graduated projects in 2026 and strategic investments.

Published November 14, 2026 Source: Sharjah24

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Photo: Sharjah24

Mubarak Al Nakhi, Undersecretary of the UAE Ministry of Culture, and Zeng Jixin, Ambassador of the People's Republic of China to the UAE, visited the Sharjah Publishing Sustainability Fund (Onshur) pavilion at the 45th Sharjah International Book Fair (SIBF 2026).

The delegation was received by Iman Ben Chaibah, Director of Strategic Initiatives and Global Markets at the Sharjah Book Authority (SBA). Ben Chaibah briefed the visitors on Onshur's programmes designed to support publishers and foster commercial growth across three specialised tracks: Launch, Scale, and Disrupt. The fund was established by Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the SBA.

During the briefing, Ben Chaibah highlighted the graduation of 16 publishing and cultural industry projects under the Launch Track in 2026. She also noted the Fund’s strategic investment in KlooBR, winner of the Disrupt Track, which presented its AI-driven publishing solutions at the pavilion.

Al Nakhi and the delegation examined avenues to support publishers expanding commercially and explored potential joint ventures in AI publishing technology with KlooBR to foster cross-market growth.