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China Cultural Center and Al Rais Host Tourism Promotion Event in Dubai

The China Cultural Center in the UAE and Al Rais Travel Group held the 'Nihao! China' promotional event in Dubai to showcase Chinese travel itineraries. The organizer reported that leisure travelers account for over 80 percent of the surge in UAE visitors to China.

Photo: China Cultural Center in UAE

The China Cultural Center in the UAE collaborated with UAE-based Al Rais Travel Group to stage the 'Nihao! China' promotional event from October 23 to 25, 2026, at Dubai's Al Khawaneej Walk, according to a report published on October 30.

The venue, a leisure destination drawing 12,000 to 18,000 weekend visitors, showcased popular travel itineraries across Chinese cities including Beijing, Shanghai, Guangzhou, Hangzhou, and Suzhou. The Jiangsu Tourism Promotion Center also staged cultural demonstrations, including tea ceremonies and lion dancing, for local Emirati families and residents.

Mohammed Al Rais, Chairman of Al Rais Travel Group, stated that leisure travelers make up more than 80 percent of the recent surge in UAE visitors to China.

The partnering organizations announced plans to introduce expanded outbound routes and promotional campaigns across the Gulf region to further drive tourist arrivals to China.

Sources

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