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Chery Auto to Launch Premium EV Brand LEPAS in Middle East

Chinese automobile manufacturer Chery Auto confirmed that its premium new energy vehicle brand, LEPAS, is preparing to enter the Middle East market in November 2026. The move follows the completion of the LEPAS L6 EV global drive during the Chery International User Summit. The commercial rollout will utilize an international network of more than 500 sales and service centers.

Published Source: GlobeNewswire
Illustration: A modern premium electric SUV parked outside a contemporary glass architectural showroom in a Middle Eastern city under bright daylight,
Illustration

Chinese automobile manufacturer Chery Auto has confirmed that its premium new energy vehicle brand, LEPAS, is preparing to enter the Middle East consumer market in November 2026.

The announcement follows the completion of the LEPAS L6 EV global drive, which was conducted during the Chery International User Summit held on October 19–20.

To scale operations, the commercial expansion will utilize an international network of more than 500 sales and service centers. According to the announcement, the expansion responds to Gulf consumer demand for advanced Chinese electric vehicle technology and sustainable transport alternatives.

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